Convergency Marketing provides comprehensive marketing solutions for small and mid-size businesses in every industry. We work with new businesses that need to develop a completely new marketing program, as well as established businesses that want to update, improve, or revamp their current marketing initiatives.
Your strategy must align with your business goals and be measurable. Maybe you’ve never established your Mission/Vision/Value Statements. Maybe you’ve never done a SWOT Analysis or established Strategic Initiatives. Or maybe you have, but your business has reached your original goals and now it’s time to re-vision to move into the future. Maybe market conditions have changed so dramatically in your business category that you need to go back to the drawing board. Convergency Marketing can help you get on the right track and stay accountable to your business goals.
This is the foundational, ongoing effort that sets a strong foundation for all other marketing and advertising. It can include things like:
- Search Engine Optimization
- Reputation Management
- Social Media Management
- Newsletter and Email Marketing
While marketing is the earned visibility that has long-term staying power, advertising is the short-term effort that can create an immediate impact on sales.
- Pay Per Click
- Facebook Targeted Ad Campaigns
- Digital Display Advertising
It’s no longer an “if you build it, they will come” world. Your website is at the center of your online universe–and that universe is constantly changing. Today, your site attracts your customers through search engines, so it has to be friendly to people and engines. It has to be easy to view and navigate on any size device. It has to work hard for you in converting visitors into customers.
- Responsive Websites
- Affordable ecommerce for small-to-mid-sized business